Just as the federal government had hoped, one in four homeowners are considering using their stimulus check to upgrade or improve their homes, according to a national consumer survey from Johns Manville. The study also found that roughly 19% said they would "definitely use" their rebate money for a home improvement project.

Is your company ready to answer the call? The most common reasons cited for pursuing a home improvement project with the rebate money were comfort (34%); aesthetics (17%); environmental impact (15%); resale (13%); and return on investment (8%).

May is National Home Improvement Month ... find a way to maximize this potential.