Hollywood, Fla.-based
A to Z Statewide Plumbing specializes
in service and repair work in condominiums and high-rises.
That niche lends itself to a unique marketing opportunity for the 22-employee
company. The company’s name and phone number are listed on the roofs of each of
its six Isuzu NPR service trucks with Hackney bodies.
“We’ve always wanted to put the name on the roof since we do so much work in
condos and high-rises,” explains A to Z Manager
John Driscoll Jr. “We couldn’t do it with our
vans because the roofs are rippled and ladder racks get in the way. When we got
the super trucks, the first thing we lettered was the roof. The (body) wrap
came after that.”
The rooftop branding has paid dividends for the 30-year-old
company.
“We have received a few calls from condo owners who are on the 20th and
30th floors of a building and looked over the balcony and saw our phone
number,” he states. “We recently had a lady call who saw the roof and we did a
water heater replacement for her the next day.”
While the roof branding qualifies as a forward-thinking touch, A to Z
still gets good mileage out of its standard truck wrap, which shows the company
name submerged in an aquarium-type enclosure. Hollywood-based Metro Signs
designed and produced the wrap.
“We wanted to set ourselves apart from the other service plumbers
down here,” Driscoll Jr. says. “My father (
John
Sr., who started the company in 1981) came up with the idea.
Putting the name inside the body of water makes us stick out. It’s nice and
clean and the bright blue color really attracts eyes to
it.”
Having a strong visual presence with the super trucks is only half the
success story. The Hackney boxes afford A to Z techs plenty of on-the-job
comforts.
“The ceilings are over 6 feet so you can stand up in them,” he says. “With the
aluminum ramps, we can roll water heaters and cable machines in and out. We
also use the ramp as a work station. We have a pipe vice that connects to a
socket on the rear bumper. We cut pipe right there.”
In addition to heavy condo and high-rise work, A to Z performs service and
grease-trap cleaning and maintenance for numerous malls in the South Florida
region.
“We’re a full-service company providing everything from A to Z,” Driscoll Jr.
notes. “We’ll do home repairs and then go clean out soakage pits. We’ll get any
shopping center out of a jam. A lot of our repeat business comes from people
who can’t get in touch with anybody on the weekend or a holiday. We pride
ourselves on emergency response. We’ll resolve the issue and continue to
provide them with great customer service.”
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